News from Curtis SCAA Sponsorships

WILBUR CURTIS SUPPORTS THE SCAA AND THE COFFEE INDUSTRY’S KEY EXPOSITION GATHERING

The Wilbur Curtis Company, the premier manufacturer of state-of-the-art coffee and tea brewing equipment, announces the sponsorship of several key events at the upcoming SCAA Annual Exposition. The largest coffee trade association gathering, hosted this year in Portland Oregon, April 19-22, the SCAA Expo features a variety of sessions, workshops and competitions that both educate and enlighten attendees. Curtis is proud to take a supportive position as a sponsor and supporter of the following SCAA Expo events:

  • National Partner Sponsor for the 2012 Brewer’s Cup, and its six United States Barista Regional Competitions
  • Host of the 2012 SCAA Coffee Symposium Discussion geared to inspire new specialty coffee solutions
  • Equipment Sponsor for the Roaster’s Guild, 2012 Coffees of the Year Competition (COTY)
  • Equipment Sponsor for the Barista Guild of America, 2012 Barista’s Camp
  • Equipment Sponsor for the 2012 Roaster’s Guild Retreat

The SCAA Exposition is the coffee industry’s foremost gathering of coffee professionals and aficionados, attended by over 8,000 roasters, retailers and coffee producers, and features over 700 exhibitor booths. “There is so much energy and innovation occurring in the industry now, it’s an exciting time to be involved on such a integral level,” stated Kevin Curtis, Executive Vice President of Wilbur Curtis. “The SCAA has been at the forefront of developing and promoting specialty coffee, and we’re honored to support their commitment of the industry,” Curtis continued.

A leader in the foodservice industry for over 70 years, the Wilbur Curtis Company is a premier manufacturer of state-of-the-art coffee and tea brewing equipment, including the world-renowned Gemini® Brewing Systems, Primo Cappuccino™ and the new Curtis Gold Cup™ single cup gourmet coffee brewer.

For more information, contact Wilbur Curtis Company, Inc., 6913 Acco St. Montebello, CA 90640. Toll Free: 800/421-6150. Internet: www.wilburcurtis.com.

Curtis Earns 2011 Prime Advantage President's Award

The Curtis Company, a premier manufacturer of commercial coffee and tea brewing systems, has been recognized as a new member of the Prime Advantage President’s Club of 2011. This announcement was made by Louise O’Sullivan, president and founder of Prime Advantage.

Curtis was one of a select group of manufacturers honored by this achievement. “We are honored to be awarded along with this prestigious group of companies,” stated Michael Curtis, Vice President of Operations for the Wilbur Curtis Company. “Prime Advantage has become a powerful partner in our business and we know that this relationship will continue to grow into the future,” Curtis continued.

The Prime Advantage President’s Club Membership is based on long-standing criteria:

  • Minimum purchasing volume
  • Participation in various committees and member/supplier issues
  • Utilization of the supplier evaluation platform
  • Conference attendance and participation

Louise O’Sullivan commented on Curtis’ membership, “it’s important to recognize great work, and the President’s Club winners each offer examples of how outstanding attention to supply chain excellence in procurement processes, with pre-qualified Suppliers, can lead to significant bottom-line savings, as well as highly developed procurement organizations.”

Wilbur Curtis Company has continued to raise the standards of commercial coffee brewing equipment by continually developing better ways to brew coffee. For more information, contact Wilbur Curtis Company, Inc., 6913 Acco St. Montebello, CA 90640. Toll Free: 800/421-6150. Internet: www.wilburcurtis.com.

Dual Airpot G3 Systems

ENHANCE GOURMET COFFEE FLAVOR AND PROFITABILITY WITH CURTIS® G3 AIRPOT DIGITAL COFFEE BREWING SYSTEMS

Gourmet coffee brewing is made simple and profitable with Curtis® GENERATION THREE (G3) Airpot Digital Coffee Brewing Systems. Like other Curtis G3 systems, the Airpot Digital Coffee Brewing System offers a host of features that optimize coffee quality and flavor, while reducing maintenance and service.

Featuring the industry’s most advanced digital technology, the G3 ADS™ Digital Control Module provides precise control and the expertise to brew premium gourmet coffee with ease. It’s simple, “scroll-through” programming on an oversized LCD display enables you to adjust time, volume, temperature, brew functions and more ensuring you provide customers with great gourmet taste, without the fuss. A programmable display banner can also be set to display your operation’s name and message.

Built-in fine tuning brewing modes allow you to choose gourmet brew settings such as pre-infusion and others to optimize flavor extraction, while cold water brew lock-out prevents brewing when water temperature is below a set level.

Ready right out-of-the box, Curtis G3 Airpot systems are rich in features and design. They utilize ThermoPro™ stainless steel vacuum airpots known for their high heat retention and long-stroke dispensing pumps. These versatile servers are available in a variety of exterior colors featuring either glass or stainless steel liners that guarantee optimal gourmet coffee quality and temperature without additional heat.

Curtis G3 Airpot Systems are available in your choice of single or twin heads models, each brew consistently great tasting gourmet coffee time and again while providing unmatched reliability, serviceability, sales and profits.

For more information, contact Wilbur Curtis Company, Inc., 6913 Acco St. Montebello, CA 90640. Toll Free: 800/421-6150. Internet: www.wilburcurtis.com.

Low Profile AlphaG3

COFFEE FOR A COUPLE OR A CROWD, NO PROBLEM WITH CURTIS® ALPHA™ G3 AUTOMATIC COFFEE BREWING SYSTEMS

Brewing the richest, most consistently flavorful coffee is no problem in any size foodservice operation with Curtis® Alpha G3 Automatic Coffee Brewing Systems. Foodservice operators can reduce set-up, maintenance and operating costs by installing the Alpha G3 system with its quick and easy set-up. Simply plumb in water, plug in the built-in cord, turn the machine on and you’re guaranteed to brew consistently great tasting coffee decanter after decanter.

From compact Automatic and Pour Over models to deluxe five and six decanter systems, Curtis’ full range of Alpha G3 Decanter Coffee Systems will suit practically any need in any foodservice operation. Whether you need to brew for a couple or a crowd, there’s a Curtis Alpha G3 model to meet your needs, and each model boasts a full spectrum of features that optimize coffee quality and flavor, while reducing maintenance and service.

Like other Curtis G3 systems, the Alpha systems feature the industry’s most advanced digital technology, the G3 ADS™ Digital Control Module. This “brewing brain” is completely encapsulated in a high-tech polymer case, protecting it from harmful heat, moisture and impact which may have damaged earlier systems. It provides precise control and the expertise to brew any coffee, including premium gourmet coffees, with ease.

Simple, “scroll-through” programming on an oversized LCD display enables you to adjust time, volume, temperature, and brew functions ensuring you provide customers with consistently great coffee, without the fuss. An attractive, programmable display banner can also be set to display your operation’s name and message.

Built-in fine tuning brewing modes allow you to choose pre-infusion or pulse brew to optimize extraction of gourmet coffee flavor, while cold water brew lock-out prevents brewing when water temperature is below a set level.

Ready right out-of-the box, Curtis Alpha G3 systems allow you to select pre-programmed factory settings so all you need to do is supply a level counter, power and water, and you’re ready to brew.

Available in your choice of six efficient models, units are offered with several options. Regardless of the model selected, there’s a Curtis Alpha G3 Automatic Coffee Brewing System for your operation that will provide unmatched reliability, serviceability, sales and profits.

For more information, contact Wilbur Curtis Company, Inc., 6913 Acco St. Montebello, CA 90640. Toll Free: 800/421-6150. Internet: www.wilburcurtis.com.

New Website

CURTIS® POURS NEW IDEAS INTO ITS RE-DESIGNED WEB SITE

The Wilbur Curtis Co., long recognized for raising the standards of commercial coffee brewing equipment, has just poured the richest design features and latest technologies into the company’s newly re-designed web site.

Similar to all Curtis coffee brewing systems, the company’s new web site is designed for quick and easy use and now offers more capabilities and easier navigation all at the touch of the fingertips and with a simple click of a mouse.

The entirely new, more “user friendly” navigation system is an industry first providing web users with a clean look, as well as a complete listing of the company’s new products, existing systems, and representative network. This virtual catalog showcases all Curtis products, their options and accessories by category of equipment and type of brewer. These clearly identifiable sections of the site enable web users to conduct a quick and easy search for any Curtis product by category, product name, or model number, optimizing the user’s time spent on the web.

Additionally, the newly re-designed web site at www.wilburcurtis.com features a complete selection of downloadable specification sheets from the Curtis catalog further enabling the foodservice professional to select the right brewing system for his operation. Each specification sheet features photographs of Curtis’ innovative and dependable equipment, along with additional product and technical support information so web users can gain valuable insight into any of Curtis’ complete line of coffee and tea brewing systems, specialty drink dispensers or instant soup machines.

Once the web user has identified the equipment they desire, they can quickly identify a local sales representative.

Since 1941 the Wilbur Curtis Company has continued to raise the standards of commercial coffee brewing equipment by continually developing, designing, and manufacturing better ways to brew coffee. Now the company has gone one step further and developed a better way to use the web. For more information, contact Wilbur Curtis Company, Inc., 6913 Acco St. Montebello, CA 90640. Toll Free: 800/421-6150. Internet: www.wilburcurtis.com.

ThermoPro Systems


WILBUR CURTIS® INFUSES DIGITAL TECHNOLOGY INTO GOURMET COFFEE BREWING

MONTEBELLO, Calif.—It’s not easy to meet the ultra-high standards of today’s gourmet coffee connoisseurs. With literally thousands of exotic coffee blends to choose from, each with its own unique brewing requirements, many operators are struggling to keep pace.

That’s why the Wilbur Curtis Company has been working overtime to introduce new Gourmet Brewing Systems™ that make it easier than ever for any restaurant, hotel or coffee house to consistently brew large volumes of the highest quality gourmet coffees all day, everyday.

“We are in the business of making sure your customer will come back for seconds when they order your coffee—especially when it’s gourmet coffee,” said Curtis Regional Manager John Hickey. “We understand the essence of great coffee.”

Curtis has applied its understanding of great coffee to its new, state-of-the-art ThermoPro™ G3 Digital Coffee Brewing System. It combines Curtis’ advanced Generation Three (G3) digital brewing technology with exclusive ThermoPro vacuumed-sealed servers for simple, one-touch brewing that maximizes the richness and flavor of the finest gourmet beans.

Vice President of Marketing Kevin Curtis says that G3 digital technology not only brews better coffee, it’s also more user-friendly. “Anyone can operate a ThermoPro system with minimal instruction because everything is already preset, and the control panel is so intuitive.”

Available in both single- and twin-head models, ThermoPro G3 systems feature a unique Universal Control Module (UCM) with an easy-to-read LCD display showing all brewing functions in real time. It’s factory set for out-of-the-box operation with pre-programmed Gourmet Recipes—based on coffee type, grind and weight—to ensure the best, consistent brew, every time. All functions are controlled automatically, including water bypass and special pre-infused or pulsed brewing. And, if desired, scroll-through menus allow for simple fine-tuning of the brewing process for your exacting gourmet coffee profile.

Curtis designed the ThermoPro to adapt to an operator’s needs, not the other way around. “Depending on the coffee blend, the computer within the system can make the coffee either stronger or weaker,” Hickey said. “Before, the operator would have to change the beans. But now they can use the control panel to adjust flavor, without timers or extra parts like traditional machines.”

The G3 digital technology also makes the ThermoPro system more reliable and less expensive to operate. “It’s far more cost-effective and low maintenance,” he added, “because it takes all those extra parts and puts them on one digital board. You get one part rather than 20 parts.”

The system brews directly into attractive ThermoPro stainless-steel vacuum servers, using no additional heat, which can accelerate the breakdown of the coffee. A brew-through top seals in the heat and flavor. Plus, its specially engineered faucet and sight glass feature a truly unique connection to eliminate the heat-loss issues associated with other styles.

On-board self-diagnostics continually sense proper operation and a service phone number and error code are displayed on the LCD display in the event technical assistance is required.

For more information, contact Wilbur Curtis Company, Inc., 6913 Acco St. Montebello, CA 90640. Toll Free: 800/421-6150. Web: www.wilburcurtis.com.

Airpot G3 Systems

ENHANCE GOURMET COFFEE FLAVOR, PROFITABILITY WITH CURTIS® G3 AIRPOT DIGITAL COFFEE BREWING SYSTEMS

Gourmet coffee brewing is made simple and profitable with Curtis® GENERATION THREE (G3) Airpot Digital Coffee Brewing Systems. Like other Curtis G3 systems, the Airpot Digital Coffee Brewing System offers a host of features that optimize coffee quality and flavor, while reducing maintenance and service.

Featuring the industry’s most advanced digital technology, the G3 ADS™ Digital Control Module provides precise control and the expertise to brew premium gourmet coffee with ease. Its simple, “scroll-through” programming on an oversized LCD display enables you to adjust time, volume, temperature, brew functions and more, ensuring you provide customers with great gourmet taste, without the fuss. A programmable display banner also can be set to display your operation’s name and message.

Built-in, fine-tuning brewing modes allow you to choose gourmet brew settings such as pre-infusion and others to optimize flavor extraction, while cold water brew lock-out prevents brewing when water temperature is below a set level.

Ready to go right out of the box, Curtis G3 Airpot systems are rich in features and design. They utilize ThermoPro™ stainless steel vacuum airpots known for their high heat retention and long-stroke dispensing pumps. These versatile servers are available in a variety of exterior colors featuring either glass or stainless-steel liners that guarantee optimal gourmet coffee quality and temperature without additional heat.

Curtis G3 Airpot Systems are available in your choice of single- or twin-head models, each brew consistently great-tasting gourmet coffee time and again, while providing unmatched reliability, serviceability, sales and profits.

For more information, contact Wilbur Curtis Company, Inc., 6913 Acco St. Montebello, CA 90640. Toll Free: 800/421-6150. Internet: www.wilburcurtis.com.

AlphaG3

INTRODUCING THE NEXT GENERATION OF COFFEE BREWING—THE NEW CURTIS GENERATION 3 ALPHA DECANTER BREWING SYSTEM

Give your coffee program a lift with the all-new Curtis Generation 3 Alpha Decanter Brewing System, an innovative commercial coffee brewer that combines Curtis’ Generation 3 technology with a proven brewing system—newly designed faceplate

This system features Curtis’ exclusive Generation 3 technology, built upon Curtis’ proven Advanced Digital System™ platform. Curtis G3 technology provides true digital control over the three most important aspects of the brewing process—time, temperature and volume. And, the Curtis G3 system incorporates a special Universal Control Module with a sealed digital board that keeps out the harmful effects of heat, moisture and other physical damage.

The G3 Alpha Brewing System features a lighted digital display that lets the operator know exactly what the brewer is doing at any time. And, when service is required, the digital read-out can display the local service provider’s phone number. Plus, the intelligent G3 Alpha also monitors the function of every operation. So if there is ever a unit malfunction, operators and technicians can instantly identify and solve the problem—often over the phone—reducing or eliminating costly down time and saving on maintenance costs.

The G3 Alpha Brewing System is pre-set at the factory for ideal brew temperature and volume, making the unit simple to set-up and easy to use. Just plumb in the water supply, connect the built-in power cord and turn the machine on. Within minutes, fresh-brewed coffee will be ready to serve.

Other features of the G3 Alpha Brewing System include: heavy-duty stainless steel construction, a full coverage spray head, a freshness timer, an efficient energy savings of 20% per brewer, and a hot water faucet that allows you to draw piping hot water for tea, hot chocolate, soups and other profitable instant items.

G3 Alpha Brewing Systems are available in vertical, left, right and deluxe configurations, with a range of one to six warmer plates to meet your brewing needs and space limitations. Models come in stainless steel, textured black and brass finish.

For more information about the profitable advantages of the Generation 3 Alpha Brewing System, contact Wilbur Curtis Company, Inc., 6913 Acco Street, Montebello, CA 90640. Toll Free: 800/421-6150. Internet: www.wilburcurtis.com.

PCGT3

CURTIS® BLENDS TECHNOLOGY WITH SIMPLICITY IN ITS G3 CONCEPT SERIES PRIMO CAPPUCCINO™ MACHINE

Rich in design, rich in features and rich in profits. The Curtis® G3 Concept Series Primo Cappuccino™ machine blends technology with simplicity to deliver rich, robust cappuccino cup after delicious cup.

Curtis Primo Cappuccino machines are designed with smooth, Euro-styled lines and an impressive over-sized backlit display. A natural attention getter, these units stimulate impulse sales with their rich counter presence, while also simplifying the cappuccino blending process.

Featuring the industry’s most advanced digital technology, the Primo Cappuccino utilizes Curtis’ exclusive G3 technology to simplify use, minimize costs and increase profitability. The G3 ADS™ Digital Control Module provides precise control over all critical blending and dispensing functions. Its scroll-through precision programming enables the operator to adjust powder flow in 5% increments and water temperature from 170 to 190 degrees to create the perfect hot beverage. The fixed flow water system ensures precise drink blending regardless of irregularities in water pressure/volume, while the digital temperature control accurately senses water temperature and level for maximum energy efficiency as well as to prevent heating element burnout.

An easy access front open door with inside hinged panel simplifies removal of powder hoppers for refills and maintenance, while one simple touch of a button sends a powerful blast of hot water into the whipper chamber, rinsing it for easy clean-up and reducing powder build up. A large capacity drip tray/cup guide and bright yellow dispensing tubes serve as integral guides to direct customers to proper cup placement.

Available in your choice of three attractive and efficient models, units are offered with three, four or five dispensing heads. Regardless of the model selected, units come standard with multi-volume powder hoppers that enable foodservice operators to double the volume of their top selling flavors thus reducing fill times. Angled whipping chambers and high-velocity “brake-type” motors ensure precise blending of powder and water for consistently great-tasting beverages time and again. Every Curtis Primo Cappuccino unit provides unmatched reliability, serviceability, sales and profits.

For more information, contact Wilbur Curtis Company, Inc., 6913 Acco St. Montebello, CA 90640. Toll Free: 800/421-6150. Internet: www.wilburcurtis.com.